Please read the following before you send BE Trust any Personal Data.
USES, PURPOSE of COLLECTION
BE Trust is committed to maintaining the confidentiality of Personal Data and will take reasonable and robust steps to protect your privacy in accordance with this Privacy Policy for commercial purposes with third parties unless we have obtained your prior explicit consent, or such disclosure is required or permitted by applicable laws and regulations.
We may collect and maintain about you remains accurate and up-to-date. Please promptly notify us of any changes to your personal data during the course of our business relationship.
By submitting Personal Data to us, you agree that such data may be held for the following purposes:
- (a) Processing applications (including but not limited to products and services provided by BE Trust to you or relevant third parties (where applicable);
- (b) Managing client relationships, including but not limited to loyalty programs, privilege schemes, and rewards initiatives;
- (c) Conducting market research, data analysis, or surveys to understand customer needs;
- (d) Enhancing, discussing, processing and/or verifying existing or new trust, wealth management, and corporate services, as well as sharing information with our external entities or specified in the application forms or other relevant channels;
- (e) Verifying your identity or background, to regulatory the products and services offered by BE Trust;
- (f) If you have given consent (including an indication of no objection), using your personal data for direct marketing purposes by BE Trust for new and related financial products and services;
- (g) Collecting any outstanding amounts from you in accordance with the agreed terms;
- (h) Complying with legal, governmental and regulatory or supervisory requirements;
- (i) Participating in or complying with decisions or investigation forms of the Trust;
- (j) Delivering personalized advertising content to you on third-party platforms (where applicable and compliant with applicable privacy policies);
- (k) Engaging third-party service providers (such as those providing banking, financing, insurance, administration, custodian, telecommunications, IT, payment processing, data collation, securities clearing, audit, business consulting, or outsourcing services) to support BE Trust's business operations;
- (l) For any other uses directly or reasonably related to the above.
CLASSES of POTENTIAL RECIPIENTS
BE Trust will not use its best effort to keep your Personal Data (and, where relevant, third-party Personal Data) confidential. However, We may, at our reasonable discretion, provide such information to the following parties for purposes consistent with this Policy (including, where applicable, direct marketing if you have consented, or you have no objection):
- (a) Local or overseas law enforcement agencies, regulators, or supervisory bodies;
- (b) Courts or dispute resolution bodies;
- (c) Branches or offices of the Trust, whether in Hong Kong or other regions;
- (d) Individuals acting on business or proposing to act as trustees;
- (e) Any person under a duty of confidentiality to BE Trust;
- (f) Financial institutions with whom you have, or may have, business dealings;
- (g) Credit reference agencies, debt collection agencies, fraud prevention organizations, and other legitimate parties;
- (h) Partners and service providers of reward programs, gift, co-branding initiatives, loyalty schemes, or charitable/non-profit organizations;
- (i) Credit reference agencies, and, in the event of default, debt collection agencies;
- (j) Any actual or proposed assignee of BE Trust;
- (k) Parties as required by applicable laws, regulations, court orders, arbitral awards, or regulatory directives;
- (l) Data recipients located outside Hong Kong (where relevant), provided that such transfers comply with applicable data protection laws.
POTENTIAL PERSONAL DATA TO BE COLLECTED
We may collect your data through the following channels:
- 1. your interactions with us and your use of our products and services;
- 2. your visits to our official websites (see our "Use of Cookies" policy);
- 3. information obtained from other individuals, companies, and members of the Trust.
The types of personal data we collect may include (but not limited to):
- (a) Transaction data, such as account details, payment records, and products and services purchased;
- (b) Technical data, including IP address, login credentials, browser type and version, time zone settings and geographic location, browser plug-in types and versions, operating system and platform, and other technical information related to the devices you use to access our products or services (collected through automated technologies or interactions); and for identity verification or age verification purposes;
- (c) Location data (collected with your consent and used to optimize location-based services);
- (d) Marketing and communications data, acting on your behalf or related to transactions you conduct through us;
- (e) Profile data, including purchases or orders made through your account;
- (f) Data from public sources, credit reference agencies, debt collection agencies, fraud prevention organizations, and other legitimate organizations for risk assessment and customer verification purposes.
If you fail to provide required data, we may not be able to provide requested products or services. We may also generate supplementary data about you by:
- 1. Assessing your credit standing in relation to BE Trust;
- 2. Analyzing your interactions with our platforms;
- 3. Applying cookies and similar technologies.
When you use our products and services, we will automatically collect technical data via cookies, server logs, and similar technologies in compliance with applicable laws.
USER RIGHTS
You have the right at any time to access, correct, or request the deletion of your personal data held by us, or to withdraw your consent to our use of your personal data. Requests may be submitted via [support@entrusglobal.com], and we will respond within a reasonable period of time.
CROSS-BORDER DATA TRANSFER
When personal data is transferred to jurisdictions outside Hong Kong, we will ensure that the transferee provides an equivalent level of data protection (for example, through contractual obligations or other safeguard mechanisms).
DATA RETENTION PERIOD
We will retain your personal data only for as long as is necessary to fulfill the purposes described in this Policy, unless a longer retention period is required under applicable laws or regulatory obligations.
DATA SECURITY MEASURES
We adopt reasonable and appropriate technical and organizational measures (including encryption, access controls, and continuous monitoring) to protect your personal data from unauthorized access, use, or disclosure.
DIRECT MARKETING
Direct marketing refers to the use of your data to send you information about financial products, insurance services, and related offers. When permitted, we may use demographic data, product/service preferences, transaction behavior, portfolio details, location data, social media and analytical period—with your consent (or after prior notice).
You may at any time notify us at [support@entrusglobal.com] to stop using your personal data for direct marketing, and we will process your request within a reasonable period.
Amendments
BE Trust may update this policy from time to time. The most recent version will always be available on our official website or mobile application. Customers are encouraged to review the latest version regularly.
General Provisions
This Policy may only be varied in writing with the consent of both parties, unless otherwise required by law. It may be executed and accepted in electronic form.
Issuing Party Information：
Full Name: BlazeEdge Limited
Company Registered Address: Rooms 701-702, 7th Floor, Wing On Centre, 111 Connaught Road Central, Hong Kong
